Mr. NUDGo started in November 2024 with one driver and a dispatch coordinator. It all began at the same time as the new Underberg Mall opened, bringing new retail life into town — including Boxer Supermarket.
We saw a gap: there was no delivery service in the area. We took a bold step and introduced Mr. NUDGo to make shopping, food orders, and local deliveries easier for everyone — from busy workers to local residents and tourists without transport.
We personally visited restaurants and retailers to invite them to join, and the support has been amazing. Today, we're growing into a brand that proudly serves the Southern Drakensberg region and beyond.